Dentists seo is the practice of optimizing your website and other online content to improve your visibility in search engine results pages (SERPs). Often dental SEO agencies focus on keyword targeting, which involves finding relevant searches your patients are likely to make when searching for local services, such as “dentist near me” or “dental cleanings”.
Dental SEO strategies can include both on-page optimization and off-page optimization. On-page SEO includes everything from optimizing title tags, headings, and internal links to creating optimized blog posts, social media posts, and other relevant content to help search engines understand your site’s structure and context. Off-page SEO includes tactics like generating backlinks through white hat methods and listing your business on review sites to establish your brand as a reputable service provider in your community. If your dentist’s business serves multiple cities, a local SEO strategy might also involve creating service area pages to rank in the map pack for each location.
A successful dental marketing strategy will drive traffic to your website, social media pages, and Google Business Profile. More traffic means more phone calls and online bookings for your dentistry practice.
A quality dental SEO agency can handle all of the work required to optimize your website and other online assets. However, you only have 24 hours in a day, so finding the time to do your marketing can be challenging. Partnering with a dental SEO company can free up your time to focus on running your practice.