YouTube ads format to engage audiences with different creative, objectives, and pricing. The right format will depend on the campaign goals and target audience. For example, while one format excels in broad reach and brand awareness, another may be better suited for detailed storytelling or direct calls to action.
In-stream YouTube ads play before, during, or after videos on YouTube and across Google video partner sites. These ads can be up to 15 seconds long in the US and up to 20 seconds in other parts of the world. These ads are ideal for driving brand awareness, reach, and consideration, including online sales or leads.
Discovery ads appear in YouTube search results and as suggested videos on the site, based on users’ interests. These ads are ideal for generating website traffic, increasing brand awareness, and growing your YouTube channel.
Bumper ads are short (6 seconds or less) non-skippable ads that play before, during, or after other videos. These ads are great for reaching new audiences with a compelling offer or call-to-action.
Sponsored cards are text overlays that appear on the screen during the ad break of select YouTube videos, on mobile phones, and desktop computers. These ads are best suited for e-commerce brands that sell products online, or service businesses that drive customers directly to their websites.
Outstream YouTube ads, also called mastheads, run outside of the YouTube video player on Google partner websites and apps. These ads are ideal for extending the reach of your video content beyond YouTube and targeting audiences on Google networks.