The Importance of Strategic Planning in Football Clubs

Amid the pandemic that has recently engulfed many parts of Europe, one of the trends that became evident is that of a more strategic approach to resource management by football clubs. This is evidenced by the proliferation of strategy departments across the football pyramid and especially in England, with most of the so-called ‘big six’ now having their own dedicated team of strategists. More importantly, however, this development is a clear sign that fans’ appetite for football remains unfazed and the evolution of football clubs as modern-day businesses continues to accelerate.Go here :https://ufabet.partners/blog/ทางเข้า-ufabet-มือถือ-app/

Despite this, many of the respondents of this research study were not formally engaged in strategic thinking, and even though most were involved in the management of their clubs, they tended to focus on their immediate managerial challenges rather than on the longer-term planning and development of their football club. As a result, their clubs were often struggling to meet the needs of their respective stakeholders sustainably.

Strategizing Success: The Importance of Strategic Planning in Football Clubs

Adopting the proposed new resources philosophy and practice, however, appears to provide an alternative way of tackling this issue. By focusing on the notion of value and not just financial considerations, the proposed approach allows football executives to transcend austere and financially oriented perspectives and adopt an integrated, holistic ‘value-based’ approach that enables them to manage goals that are unrelated to their financial parameters (for example, social, cultural, and ethical) in a way that maximizes value offered and received by all stakeholders.

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