TopShelfBC Wholesale the cannabis industry, wholesale is a term that refers to purchasing and selling products in large quantities. This is different than retail, which involves a face-to-face transaction between a buyer and seller. Wholesale is an important part of the cannabis industry because it enables business owners to maximize profits and minimize expenses.
To be a successful cannabis retailer, you need to understand the ins and outs of wholesale. You must know what to look for and how to negotiate prices. In addition, you need to be able to forecast demand so you can place orders in advance. This will ensure that you always have a consistent supply of your most popular products.
Whether they’re shopping in a newly legalized market and comparing prices to illicit-market marijuana or weighing options between regulated stores in more mature markets, cannabis consumers can be hyper-sensitive to pricing. For this reason, merchandising teams must be flexible and constantly fine-tune their markups and gross margins to match demand and remain competitive.
While it’s tempting to focus solely on sales and revenue, it’s critical to also consider costs when evaluating your wholesale cannabis prices. To do this, you’ll need to understand the true cost of goods sold (TCG) and operating expenses such as payroll, utilities, inventory management software, marketing, and more. Then, you can calculate your gross margin percentage (GMP) to see how much profit you’re making on each sale. This metric is an essential indicator of your cannabis business’s health and profitability.